Attaquer has always been about an attitude, an approach, shaking up traditions, not conforming to "rules" of what’s deemed acceptable to ride in, or who to ride with.
To hell with all that, we love riding our bikes and we do it because it makes us feel damn good. Stoking that little fire that burns inside us all. Chasing that kick we get when we’re riding with our friends and there’s nowhere we'd rather be.
Attaquer exists so you can be all the things you'd be, when you don't have to be who you're supposed to be. Who you are when you're not yourself. The most audacious, unapologetic, ‘other’ version of yourself.
BE YOUR ALTER EGO
We've created a series of short films about riders and their alter ego stories. Featured in this opening episode of the series is Ross Vinstein from Los Angeles.
A CFO, tattoo artist and cyclist, Ross takes us back to the deeply personal reasons he started riding and racing in the early 1980s, and the ongoing influence of cycling in his life.
Clip in, hit play and enjoy Ross' story.
Clip in, hit play and enjoy Ross' story.