From the outset they’ve sought to tread their own path, taking cues from outside the traditions of cycling in the worlds of art, music, fashion, street and skate. Boutique kit brands and industry ‘disruptors’ are a dime a dozen in 2023, but a decade ago Attaquer truly changed the industry with bold, matching print kits of the quality and performance that only the pros had access to at the time. Their fashion-forward approach, with an uncompromising focus on technicality, cemented Attaquer as a genuine pioneer in the world of cycling, instantly recognisable across the globe.

Founded and based in Sydney, Australia, a uniquely Australian character threads through the brand, an acknowledgement of but complete disregard for the ‘rules’ of cycling. For the last decade Attaquer has been offering cyclists the opportunity to express themselves on the bike, to be their ‘Alter Egos’. Never stopping to take a breath, Attaquer has been relentlessly pushing forward, continuously innovating to redefine premium cycling apparel and reset the standard. From iconic seasons of limited kits to the current head-to-toe, four season range, the brand is a long way from where it started, but still unmistakably, inimitably Attaquer.