Cycling is a sport steeped in old world European traditions. Archaic étiquettes. Icons. Rituals. Formalities. Rules upon rules. A world where deviation was frowned upon and progress criticised. A sport where flair, personality and expression has long been vilified.
In the early 2000’s a new breed of cyclist emerged. A breed that craved the unrefined, anti-establishment attitude of skate, street, and surf and didn’t want to check their personality when on the bike.
Cycling is a sport steeped in old world European traditions. Archaic étiquettes. Icons. Rituals. Formalities. Rules upon rules. A world where deviation was frowned upon and progress criticised. A sport where flair, personality and expression has long been vilified.
In the early 2000’s a new breed of cyclist emerged. A breed that craved the unrefined, anti-establishment attitude of skate, street, and surf and didn’t want to check their personality when on the bike.
Inspired by this movement, Attaquer was born in Sydney in 2012 in the pursuit of giving 'em hell – A backlash. A rejection of the norms. A shunning of elitist rules.
Inspired by this movement, Attaquer was
born in Sydney in 2012 in the pursuit of
giving 'em hell – A backlash. A rejection
of the norms. A shunning of elitist rules.
Consciously minimise our environmental impact and better the world we live in.
Challenge the limits of what's expected – aesthetically and functionally.
Never follow – evolve beyond what we've done and beyond conventions of industry.
Embody the attitude and feeling that's uniquely Attaquer.
Consciously minimise our environmental impact and better the world we live in.
Challenge the limits of what's expected – aesthetically and functionally.
Never follow – evolve beyond what we've done and beyond conventions of industry.
Embody the attitude and feeling that's uniquely Attaquer.
The most rewarding part of what we do is seeing our community enjoy the kit we've made for them and getting to know just who you are. It's the people who chose to wear Attaquer and share in what we stand for that make Attaquer what it is. Invaluable feedback from you is both what motivates and allows us to create better products.
There's plenty of ways to be an integral part of our global community, such as following us on Instagram or joining our Strava club. Stay in the loop with all of our community events and everything else coming up near you. We love to hear from you and see what you get up to in our kit, so get in touch and make sure you tag #attaquer for your chance to be featured!
The most rewarding part of what we do is seeing our community enjoy the kit we've made for them and getting to know just who you are. It's the people who chose to wear Attaquer and share in what we stand for that make Attaquer what it is. Invaluable feedback from you is both what motivates and allows us to create better products.
There's plenty of ways to be an integral part of our global community, such as following us on Instagram or joining our Strava club. Stay in the loop with all of our community events and everything else coming up near you. We love to hear from you and see what you get up to in our kit, so get in touch and make sure you tag #attaquer for your chance to be featured!