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CyclingTips: How Attaquer Shook Up the Cycling Apparel Industry

CyclingTips: How Attaquer Shook Up the Cycling Apparel Industry

Posted by Richie Tyler on

Ahead of the launch of our 9th limited edition season (coincidentally titled 'Flashback') CyclingTips has taken a look at where Attaquer started and our journey so far.

The interview with Attaquer co-founders, Greg and Stevan, looks at their motivation behind starting the brand.

Here's an excerpt from the article (you can read more here):

"Here in Australia we’re lucky enough to have a fantastic cycling culture and it was arguably our friends from Sydney, Attaquer, that started the current kit revolution."

"While many were quick to mock Attaquer in the early days as nothing more than a “flash in the pan”, the brand’s success was no accident — Greg and Stevan risked everything to make their vision a reality. They didn’t know if their designs would resonate with the cycling community — they simply banked on the fact people were looking for something different in what they wore on the bike."

Click here to read the full article at CyclingTips.

 

 


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