WE EXIST TO FUEL CONFIDENCE
THROUGH FEARLESS DESIGN

WE EXIST TO FUEL
CONFIDENCE THROUGH
FEARLESS DESIGN

WE BELIEVE THAT WHEN
YOU FEEL UNSTOPPABLE
– YOU ARE.

Cycling is a sport steeped in old world European traditions. Archaic étiquettes. Icons. Rituals. Formalities. Rules upon rules. A world where deviation was frowned upon and progress criticised. A sport where flair, personality and expression has long been vilified.

In the early 2000’s a new breed of cyclist emerged. A breed that craved the unrefined, anti-establishment attitude of skate, street, and surf and didn’t want to check their personality when on the bike.

WE BELIEVE THAT WHEN
YOU FEEL UNSTOPPABLE
– YOU ARE.

Cycling is a sport steeped in old world European traditions. Archaic étiquettes. Icons. Rituals. Formalities. Rules upon rules. A world where deviation was frowned upon and progress criticised. A sport where flair, personality and expression has long been vilified.

In the early 2000’s a new breed of cyclist emerged. A breed that craved the unrefined, anti-establishment attitude of skate, street, and surf and didn’t want to check their personality when on the bike.

 

Inspired by this movement, Attaquer was born in Sydney in 2012 in the pursuit of giving 'em hell – A backlash. A rejection of the norms. A shunning of elitist rules.

Inspired by this movement, Attaquer was
born in Sydney in 2012 in the pursuit of
giving 'em hell – A backlash. A rejection
of the norms. A shunning of elitist rules.

ATTAQUER EXISTS IN THAT
UNCOMFORTBALE MOMENT
WHEN YOU'RE DECIDING
WHETHER TO CONFORM.

For our people, Attaquer became their on-bike answer for expressing a mindset that couldn’t be tamed, told what to do – or wear. Attaquer exists in that uncomfortable moment when you’re deciding whether to conform.  Right before you tone it down, bite your tongue or talk yourself out of it – we’re there, waiting for you.  We’ve got your back. 

We pursue innovation and design without fear so you can be your most confident self. The self you never have to hide – or tone down. The self that’s authentically and completely you. 

We believe that when you feel untoppable – you are. 

SUSTAINABILITY

Consciously minimise our environmental impact and better the world we live in.

DESIGN

Challenge the limits of what's expected – aesthetically and functionally.

INNOVATION

Never follow – evolve beyond what we've done and beyond conventions of industry.

ATTITUDE

Embody the attitude and feeling that's uniquely Attaquer.

SUSTAINABILITY

Consciously minimise our environmental impact and better the world we live in.

DESIGN

Challenge the limits of what's expected – aesthetically and functionally.

INNOVATION

Never follow – evolve beyond what we've done and beyond conventions of industry.

ATTITUDE

Embody the attitude and feeling that's uniquely Attaquer.

INNOVATION

WITH

ATTITUDE

INNOVATION

WITH

ATTITUDE

OUR EVER GROWING
GLOBAL COMMUNITY.

The most rewarding part of what we do is seeing our community enjoy the kit we've made for them and getting to know just who you are. It's the people who chose to wear Attaquer and share in what we stand for that make Attaquer what it is. Invaluable feedback from you is both what motivates and allows us to create better products.

There's plenty of ways to be an integral part of our global community, such as following us on Instagram or joining our Strava club. Stay in the loop with all of our community events and everything else coming up near you. We love to hear from you and see what you get up to in our kit, so get in touch and make sure you tag #attaquer for your chance to be featured!

LOVE OF CYCLING

Here at our Sydney HQ, you'll encounter a crew of hardcore enthusiasts all fueled by an unyielding passion for cycling. The majority of us pedal our way to work, and once a month, we ditch the daily grind to hit the road as a pack.

OFFICE RIDING

Each month, our office team comes together for an exhilarating group ride. It's a thrilling adventure that boosts morale and strengthens our bonds, uniting us in our shared passion for cycling. 

OUR EVER GROWING
GLOBAL COMMUNITY.

The most rewarding part of what we do is seeing our community enjoy the kit we've made for them and getting to know just who you are. It's the people who chose to wear Attaquer and share in what we stand for that make Attaquer what it is. Invaluable feedback from you is both what motivates and allows us to create better products.

There's plenty of ways to be an integral part of our global community, such as following us on Instagram or joining our Strava club. Stay in the loop with all of our community events and everything else coming up near you. We love to hear from you and see what you get up to in our kit, so get in touch and make sure you tag #attaquer for your chance to be featured!

LOVE OF CYCLING

Here at our Sydney HQ, you'll encounter a crew of hardcore enthusiasts all fueled by an unyielding passion for cycling. The majority of us pedal our way to work, and once a month, we ditch the daily grind to hit the road as a pack.

OFFICE RIDING

Each month, our office team comes together for an exhilarating group ride. It's a thrilling adventure that boosts morale and strengthens our bonds, uniting us in our shared passion for cycling.