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THE NEW ALL DAY COLLECTION

Engineered for Endurance

ALL DAY REIMAGINED

Our largest All Day release to date is grounded in ant mentality: relentless, efficient, and stronger in numbers. Like ants in a colony or riders in a peloton, it’s built on shared effort, defined roles, and endurance that compounds over time.

The sub-category returns with innovative fabrications, considered design, and distinct new All Day branding. Engineered for endurance, it’s made to carry you from dawn to dark, across every road, every terrain, All Day.

Reimagining a market leader is a bold move, but sometimes the best play is to attack from the front. The new All Day range is grounded in ant mentality: relentless, efficient, and stronger in numbers. Like ants in a colony and riders in a peloton, it's designed for shared effort, defined roles, and endurance that compounds over time. Every piece works to conserve energy, regulate heat, and move seamlessly with the body. Engineered for the full day in the saddle.

The reintroduced range spans Performance Bibs, Jerseys, Outerwear, and Merino, built for all conditions, year-round. A considered palette of five core colours; Black, White, Eggshell, Steel, and Dune, designed to mix and match across the collection. Long celebrated for setting the benchmark in performance and comfort, All Day pieces are precision-cut for endurance riding. They deliver targeted compression for muscle support, exceptional breathability, and all-day comfort. Strategically placed reflective heat-transfer logos enhance visibility in low light.

Each product continues Attaquer's commitment to responsible innovation, utilising recycled technical fabrics with Oeko-Tex® and bluesign® certifications.

An industry favourite, the All Day Bib has earned top tier recognition, including Bib of the Year by GearJunkie. Made in Italy, the latest iteration features anatomically engineered wrap paneling to maximise comfort and performance, alongside a proprietary All Day chamois: a two-piece, multi-zone, anatomical construction. An updated emerised face fabric enhances moisture management and thermal regulation for long days in the saddle.

Lovingly crafted with the highest quality Italian recycled materials, All Day is engineered for endurance and built to go further.

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Available Online 7:00AM AEST 14th May 2026